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New Morning Natural and Organic
Julie Benedetto

When one thinks of New Morning Natural and Organic store, organic foods come immediately to mind.  However, there is much more to New Morning, which has operated in Woodbury for 38 years under the guidance of owner John Pittari, Jr.  John has made sure this community centered grocery store has grown with its customers needs in heart and mind.  He knows that each person who visits the store has individual needs and concerns; so he and his staff listen first, make suggestions, and even place special orders if the right product isn’t on the shelf.  New Morning’s mission – “to help rebuild a local sustainable food economy” - is in evidence on all of the store’s shelves and the reason why John has always purchased from area suppliers.  A short list of the local sustainably produced products stocked in the store includes: dairy, meats, fish, eggs, fresh fruits and vegetables, freshly roasted nuts, baked goods, gluten free foods, maple syrup, honey and skin care products.  In addition to stocking a complete selection of eco-friendly household, pet and gardening supplies - New Morning’s staff are constantly on the look out for fun and useful items for the “Green Lifestyle” shopper and offers a varied selection of books, cooking utensils, cards, clothing, music and jewelry- perfect for the holidays! .

Today, consumers want to know more about where their food comes from. Mary Giampietro DuLude, Marketing Director, states, “New Morning maintains close relationships with local and national producers to ensure that they are committed to using sustainable production and growing practices.  Caring well for animals is important to many New Morning customers and New Morning only buys cruelty-free beauty products.”

Time is an important consideration in preparing healthy meals.  At New Morning’s Provender counter, prepared foods are a popular choice for busy people.  Executive Chef Carol Byer-Alcorace integrates local and organic ingredients sold in the store into healthy and timesaving prepared foods.  The Provender also has a full catering menu suitable for casual, intimate gatherings, large buffets, and elaborate weddings. Why not offer your guests food that is both delicious and nutritious?

New Morning’s Wellness department is fully stocked with natural herb and vitamin remedies, in addition to a huge selection of superb skin and hair care brands difficult to find elsewhere.  Many local producers are represented here as well.  The Wellness department staff receives ongoing product training to assist them in guiding customers with their product selections.  Skin care consultations and makeovers by the store’s aesthetician are regularly available.

The GreenShare program is a customer care program developed for those who want to live healthy while saving money.  This program includes savings on locally grown products in addition to everyday products most commonly used.  Consumers can also reduce costs by purchasing basic food ingredients like, grains, beans, nuts, dried fruit, and dried herbs from New Morning’s bulk foods section.  Learn more about GreenShare and how you can join- ask at the Customer Service Desk.  More info and a downloadable application are available at www.newmorn.com

New Morning Natural and Organic offers a variety of classes featuring local professionals with expertise in the areas of food, “Green Lifestyle”, and health matters including heart health, diabetes, obesity, stress, and exercise.  Most classes are free and you may register for a class in the store or online.. New Morning’s resident nutritionist, Alison Birks, leads store tours that focus on topics like ‘Super Foods” and “Gluten Free Foods” – for a schedule of tours refer to the Class Calendar which is available on line and in the store.  Alison is also available by appointment for fee-based consultations tailored to the individual’s health goals and needs as well as to answer questions that customers bring her when they are shopping in the store.  Alison provides skilled practical knowledge about how good food and its supplementation can work together to prevent or reduce health issues- before drugs are necessary.  Alison is a CNS (Certified Nutrition Specialist) and registered herbalist who also specializes in weight loss.

New Morning hosts several community events with an educational component and in some cases designates the proceeds to community-based programs like the Ice Cream Social in June, a benefit for Safe Haven of Greater Waterbury. If you haven’t experienced Earth Day- a free annual event open to all, you’ve missed an incredible opportunity to sample a taste of what New Morning is about- great information, services and delicious products to keep your family and the environment healthy and happy.

Any questions? Call Julie Benedetto, Customer Programs Director at (203) 263-0673, ext. 360 or visit 738 Main Street South Middle Quarter Mall. New Morning’s store hours are Monday through Saturday 8:00 AM – 7:00 PM and Sunday 10:00 AM – 5:00 PM. For directions and information: www.newmorn.com
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